Wong Ling Chai

Spearheaded comprehensive program administration and academic planning for the Bachelor of International Marketing (Hons) program, ensuring continuous improvement and operational excellence.

Directed curriculum development, review, and accreditation processes, achieving PEO-PLO-CLO alignment and compliance with MQF 2.0 and COPPA standards.

Managed teaching allocations, workload planning, and coordination for academic staff, optimizing resource utilization and enhancing departmental productivity.

Prepared and ensured quality of accreditation documents and course files for internal and external audits, maintaining institutional academic integrity.

Taught core modules in Cyber Marketing, Organisational Behavior, and International Human Resource Management, fostering student expertise in critical business areas.

Supervised numerous Master's and undergraduate research projects, guiding students to successful academic and research outcomes.

Strengthened industry engagement through strategic partnerships, guest lectures, and internship coordination, enhancing student career readiness.

Contributed actively to faculty committees, advanced Open Distance Learning (ODL) initiatives, and drove digital learning development.

Designed and delivered engaging teaching materials across a broad range of undergraduate and postgraduate marketing subjects, including Retail Marketing, Global Marketing, and Cyber Marketing.

Co-supervised five PhD candidates and guided numerous MBA dissertations, ensuring rigorous academic standards and successful completion.

Served as an internal examiner and was appointed as an external examiner for PhD Management and DBA programmes at North Borneo University College, demonstrating national subject expertise.

Managed online learning platforms (Moodle), uploading diverse study materials to facilitate student engagement and remote learning.

Participated actively in program and curriculum development, integrating contemporary digital marketing trends into academic offerings.

Engaged in scholarly activities, including research, conference presentations, and journal publications, contributing to the academic community.

Provided strategic leadership for the Business Management Department, driving continuous improvement in teaching and learning outcomes over a three-year tenure.

Coordinated and managed lecture and tutorial timetables for multiple programs (B.A. (Hons). Marketing, Diploma in Business Management, and Diploma in Business Information System), optimizing resource allocation.

Managed teaching hour assignments for lecturers within the Business Management Department, ensuring equitable distribution and operational efficiency.

Contributed to the recruitment committee for full-time and part-time lecturers, strengthening departmental staffing and expertise.

Designed and delivered engaging teaching materials and conducted classes (lectures, tutorials, consultations) for Diploma and undergraduate modules.

Assessed student work, assignments, and examinations, providing constructive feedback for academic development.

Served as Internal Verifier and Moderator for final exam papers and coursework, ensuring academic integrity and quality standards across the department.

Undertook significant administrative responsibilities, actively participating in school and university committees and working groups.

Assessed and refined brand identities for entrepreneurs in rural agricultural industries, enhancing market positioning and visibility.

Analyzed the impact of individual and collective community branding on sustainable entrepreneurship, providing actionable insights.

Identified key strategies for building sustainable entrepreneurship within rural agricultural communities, fostering economic resilience.

Assisted smallholders in developing unique brand-building strategies and integrating their brands with the community, promoting local identity.

Organized project events and managed social media and the website, increasing project visibility and engagement.

Coordinated accommodation and transportation logistics for project events, ensuring smooth operations for participants.

Conducted comprehensive risk assessments, mitigating potential issues before project launch and throughout its duration.

Managed and controlled the project budget, ensuring efficient allocation of resources and adherence to financial guidelines.

Facilitated smallholders in identifying viable business opportunities, fostering entrepreneurial growth and market understanding.

Delivered training on mobile technology adoption, enhancing digital literacy and business efficiency for smallholders.

Assisted smallholders in establishing e-channels for business promotion, expanding market reach and digital presence.